Deck the halls with deals and offers: the holiday shopping season is officially upon us.

While brave consumers seeking out the best holiday deals are still recovering from Black Friday, retailers are rolling out their 2015 holiday shopping season marketing campaigns across a variety of digital channels.

Mobile, social media, and email are all hot topics moving into the snowy season, with many brands hashing out new and creative ways to draw in customers better than cookies to a Claus.

If you’re one of the many organizations refining your digital marketing strategy for the last hurrah of 2015, then you’ve probably spent some time on your seasonal content marketing strategy. If not, then you’d better get started.

Here are some content marketing tips that will ensure your customers are left with more than just a hefty credit card bill come New Year’s.

• ‘Tis The Season Of Value. If you’ve been cold on emailing coupons and advertising special discounts through social media, that’s actually not a bad thing. Running special offers on days such as Black Friday and Cyber Monday is completely acceptable, but brands that consistently push x-percent-off deals year-round leave their customers expecting a bargain–you guessed it–all year long. So how should your brand approach your next marketing campaign? Remember to push online sales campaigns sparingly, and when you do, make sure you are giving potential customers something of value. Real value isn’t always synonymous with a discount, and by focusing on value instead of coupons and half-off sales, your customers will remember you well into the New Year.

• Buyers Guides Are A Must For Any Workshop. Sure, big wheels and pogo sticks are probably a lot more fun to make, but we’re not arctic toymakers: we’re business owners. That means our workshops should be busy cranking out informative buyers guides to help customers navigate their way through the droves of goodies our businesses are marketing to wrap up the year. When you are creating buyers guides, think about ways you can spin your offer to common search terms. Keywords like, “10 gifts for dad under $50” and “holiday gifts for her” are perfect for most any brand selling anything online these days. The trick is to start thinking like your customers here–the rest is just a matter of getting to work.

• Only A Scrooge Would Sell 24/7. I’m pretty sure Ebenezer Scrooge was an ornery old codger 364 days out of the year, but he was especially pitiless around December 25^th. No one likes a scrooge, and pushing your latest sales pitch nonstop during a time of year when most of us are focused on friends and family is a surefire way to leave once-potential customers looking for the exit. If you want to build valuable relationships with your customers over the holiday shopping season, make sure you take some time away from the sales pitch to deliver content that will help your customers during this hectic time of year. Consider delivering seasons greetings with information on holiday events near by, traffic conditions, ways to reduce in-law-induced stress, holiday cooking tips . . . anything to give your customers something besides the same old sales pitch. Providing a little caring content with a lot of value around the holidays will ensure your brand is fresh on the minds of your customers well into 2016.