SEO

In it’s simplest form, search engine optimization, more commonly referred to as SEO, is all about pleasing the search engine robots that scour the World Wide Web 24 hours a day, 7 days a week, 365 days a year. (Unless it’s a leap year–then they’ve got another day of work cut out for them.)

As the Internet has grown and search engines have evolved, outdated SEO tactics such as keyword stuffing and single-keyword targeting have gone the way of the dodo, and for good reason. Such tactics served no other purpose but to promote pages that may have been optimized for search, but provided little to no value for consumers.

Thankfully, search engines are constantly striving to provide the best experiences to the people that matter: the searchers, browsers, and Internet users seeking intrinsic value during each and every search they perform.

A revived focus on creating online content of value has driven many successful content marketing firms toward a two-step optimization approach: by using sophisticated SEO strategies to ensure websites are properly positioned for optimal engagement, while providing creative content and web copy that resonates with website visitors.

Creating powerful SEO that delivers tangible results is about bridging the gap between optimal utility for search engine bots and the user experience. At Firewave Media, we never lose focus of what’s most important for your brand: delivering valuable content to your customers while keeping the robots happy.